New IDEO website launches
Posted by core77.com's design blog in ARTS, BLOGROLL, CREATIVITY, DESIGN, INTERNET, MEDIA, VISUAL
In good company with another famed site’s relaunch this week (gratuitous use of the word “beta” on that one–unless it’s the word-of-the-day), IDEO has revamped their online presence in the first overall site overhaul in 7 years. Led by core-fave Valerie Casey, the site plasters up its wares not unlike the post-it note sessions it’s famous for. Indeed, comments Casey,
For me, the greatest achievement of the new IDEO.com is that it really manifests IDEO’s culture–transparent, messy, highly creative. We are a family of observers and collaborators, builders and storytellers. For us, the site represents an opportunity area that we call ‘networked culture,’ by connecting people to content and each other in a dynamic way that builds communities, culture, and capabilities both online and offline.
There’s a ton to explore here: The Focus pages take IDEO’s areas of expertise and mix in proprietary content with links to outside resources; IDEO To Go is a tool for visitors to compile a customized information packet; the Culture section is fed continuously by the firm’s 550 people (Yowza!) with observations and insights–check out Blinks.
Finally, be sure to take a wander through the now-rendered-prosaic Featured Work section. Easy nav, great slideshows, and a dashboard stat line that makes us feel a bit better about how many conference calls we indulge in.
Bonus: Take a peak at the firm’s sweet 1996 homepage background tile below–a nice technical drawing riff on Paul Rand’s logo. (In those days, you got to choose between “shocked” and “basic” versions of the site.)
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