Today’s Hell in a Handbasket: Ikea’s “Easy to Assemble” is hard to put together

In one of the most poorly-written press releases we've ever received--complete with photos that look like they were shot with a cell phone circa 1999--apparently "Illleana" (sic) Douglas is doing a web series with Ikea and a "Celebrity Cast:"

IKEA and SXM are pleased to announce the all-star cast for their new web-show Easy To Assemble. Created by and starring Illeana Douglas the new show will also feature Jeff Goldblum, Justine Bateman, Tom Arnold, Robert Patrick, Ed Begley Jr. and Greg Proops.

In the emerging world of online video there are few rules. These celebrities took part in the project because they were offered complete creative freedom to go against their type casts and experiment with improvisational material within the context of the show. Whether it was Jeff Goldblum doing a 10 minute improv monologue to a growing crowd of shoppers or Robert Patrick doing a scene with a real-time family chosen from within the store, in which he tries to prove that he actually tries to tell a joke.

And someone tried to prove that he actually tried to write a press release.

This entry was posted on Friday, July 18th, 2008 at 11:37 am and is filed under ARTS, BLOGROLL, CREATIVITY, DESIGN, INTERNET, MEDIA, VISUAL. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.