Brand or Features? New Apple iPhone 2.0 or RIM BlackBerry
Posted by Daniel in BLOGROLL, MARKETING, MEDIA
The two biggest players in the cell phone world at the moment would be Apple and Research in Motion, the new Apple iPhone 2.0 that should be announced in around four hours might end up having all the bells and whistles of features and technology but it does stand next to many other high end devices in the phone world.
As we said earlier today, there is enough room in the market for the iPhone 2 (aka 3G iPhone) and other smartphones like the Blackberry Thunder. What separates all these phones is the reason why people buy them in the first place, is the buying decision mostly weighted on the price plans or more towards features or brand?
Do you buy a cell phone for the brand or features?
Some people love the name Apple, their home computer is a Mac, their phone is an iPhone and they even watch a lot of TV thanks to Apple TV. So when the second-generation iPhone is released they naturally buy the Apple device. Now this can be said about BlackBerry, some people will not touch another phone and say it has to be a Blackberry smartphone.
The more sensible buyers look at the whole picture and decide on not only the brand but also the features and support they get with a phone. We will soon find out which way people go after Apple’s announcement at WWDC 2008 today, but for now tell us how you make your decision.
Written by Daniel for Product Reviews
In Sections: Cell & Mobile Phones, Handsets
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