Sega aims at next Marvel-movie tie-in, The Incredible Hulk
Posted by Daniel in BLOGROLL, MARKETING, MEDIA
The last movie from Marvel that went to the gaming platforms was Iron Man and it did not get amazing results, but now Sega are getting ready for the next Marvel-movie tie-in, The Incredible Hulk.
Sega Nerds point out the aggressive marketing that will be taken to promote The Incredible Hulk video game, they said “Sega is also going to be doing some aggressive marketing for the game (at least in the UK), and will be releasing adverts alongside the movie release in theatres”.
Sega UK’s Product Manager, Ben Payne said “We are replicating our Iron Man cinema activity for The Incredible Hulk. Over the opening two weeks of the film which is released on June 12, we will hit 1.5 million admissions across Carlton Screen and Pearl and Dean advertising”.
The results of how good this game becomes, will come from how catchy the marketing is, the film is one I want to watch but can the game get away from the average feel that the Iron Man had.
The Incredible Hulk will be released (in Europe) for Xbox 360 and DS on June 13, June 20 for PS2 and PS3, PC on June 20 and Wii on July 11.
See the full press release from SEGA of America on Sega Nerds, this shows you more details about the video game release. Will you be watching the new Hulk movie and do you think you will buy the game?
Written by Daniel for Product Reviews
In Sections: Gaming
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