Sustainable Brands 08
Posted by core77.com's design blog in ARTS, BLOGROLL, CREATIVITY, DESIGN, INTERNET, MEDIA, VISUAL
How are companies capitalizing on going green? Today in Monterey, California, “Sustainable Brands 08″ has attracted over 500 branding, marketing and design strategists to share research and best practices, predict the future of sustainable marketing and set the bar for the future. Four hours of densely packed presentations has yielded four main points.
Jaqui Ottman, long time advocate for green marketing set the stage this morning by announcing the general concern for “Green Fatigue” that she claims is caused by more marketing campaigns risking “greenwashing” than being authentically green.
Green will come to a screeching halt the will take 15 years to recover, 15 years that we don’t have.
She then urges people consider three key approaches and companies that are doing this:
Focus on the primary benefits by linking to real consumer concerns - TOYOTA
Transparency - TIMBERLAND
Start from the inside out - HSBC;s “There’s no small change” campaign
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No ReLaTeD PoSTs.
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