One Tree Hill guest star Kate Voegele becomes Ford’s voice for road safety

Kate Voegele has been a guest star of TV’s One Tree Hill, and she is also a recording artist for Interscope Records, but now she is undertaking a much more important role, as the voice for Ford’s teen road safety message. In Illinois the teen fatalities dropped a massive 61 percent in 2008, this was thanks to the state launching a tough teen safety campaign that was modeled after the DSFL (Driving Skills for Life). Now that the Illinois Department of Transportation and Ford Motor Company Fund have joined forces with Kate Voegele, they hope she will be the entertainment industry’s voice for road safety and also an encouragement for young drivers to drive safety during prom season.

Most areas of the world have many auto related deaths each year, but in Illinois between Jan. 1 - April 15 last year 57 people lost their life in auto incidents. If you compare that to this year, 22 people lost their life, which is an improvement but that figure still needs to go down. With Kate Voegele sending the message, its hoped they can lower the amount of deaths. It’s also hoped that other states will follow the lead of Illinois and the commitment of teens around that state. One of the most powerful messages is that of your friends and Ford’s Driving Skills for Life program hopes to help “engage teens to develop save driving campaigns throughout the country”, this is because the most effective influencers of teens, is other teens.

Kate Voegele as a 21-year-old, is going to commit a lot to this message and will be appearing at the Illinois Mathematics and Science Academy’s prom on Friday, May 16. She will also be airing a series of public service announcements on Chicago’s 103.5 KISS-FM over the next few days.

Prom is a great time for teens and lets hope it also ends up being one with a lot less auto death.

Written by Daniel for Product Reviews
In Sections: Autos
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This entry was posted on Friday, May 16th, 2008 at 2:49 pm and is filed under BLOGROLL, MARKETING, MEDIA. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.